My recent booth experience at the National Genealogical Society was a combination of many things:
Excitement. Exhaustion. Spurts of busyness separated by long sessions of thumb-twiddling.
My booth time was a learning experience above all else, in ways that will help me do my job better.
I have been informed I need "more color" at my booth which, TBH, is an entirely fair assessment!
There were some great (and colorful!) booths at the National Genealogical Society with valuable information and fantastic products. Genealogical societies marketing memberships, record keeping companies offering new ways to save and preserve precious family heirlooms and memories. Even DNA testing companies (Hey, 23andMe, you were conspicuously absent! And it was noticed by meeting attendees...).
In a few ways, my Watershed DNA booth stood out (confusingly). And I "get" that. I'm okay with that. Because my product is consultations.
Consultations are a bit nebulous. They are not tangible like a spit kit or a paper genealogy chart or a book about Virginian settlement history. Unless someone has consulted with a lawyer or a specialist or accountant, it's a little unclear what it means to "consult" with someone.
Like the sign at the booth reads, I offer to clients compassion along with sound advice. My product won't sit on your shelf, but it may affect the rest of your life, or how you view your past.
A book can't offer a listening ear when an adoptee explains she loves her adoptive mother and father to the core of her being...but still just wants to know what she is and where she came from.
A DNA testing company up can't offer unbiased advice or support to someone trying to decide between the testing options on the market.
Through a consultation, my clients leave understanding the differences between tests, and the limitations of using a consumer test for other purposes, like health risk information.
I've learned that DNA testing creates two things: curiosity and confusion.
This is where a Watershed DNA consultation comes in. I'd love to work with you to validate your curiosity, whatever its reason, and help replace your confusion with clarity and purpose.
The NGS conference only happens once a year, but I'm here in Virginia the whole year round, just a call or video chat away.
Reach out through the "Contact Me" button on my page and tell me what kind of support you need on your DNA journey.